Beer in those "handy fridge dispenser" boxes. What's that all about? "Insulate your beer from the cold nastiness of your fridge by placing it inside this handy tight-fitting cardboard box. For best results place your box in the airing cupboard or on top of a radiator. Warning: please ensure that you are wearing steel toe-tipped slippers when opening for the first time." Pooh count: just the one so far which looked a bit like John Terry "sans armband"...